According to What’s Changing the Way You Travel Today?, a report from the CMO Council and GeoBranding Center, 46% of travelers trust online travel aggregators (Expedia, etc.) to assist and satisfy them; 32% rely on a travel agent.
The same report found leisure travelers travel less because their lives are filled with too many distractions and obligations, they don’t like the crowds or discomforts of travel, they lack the time to book and they are concerned about the dangers of travel.
