Solving the Mystery of the Male Consumer

PowerPoint Presentation

Ending Stereotypes

• The lives of men are changing dramatically – their relationships (especially with women), home life, parenthood and careers. More of them support gender, economic and lifestyle equality and aren’t afraid to appear vulnerable.
• Their evolving attitudes have resulted in more focus on their health and appearance and how they shop and what they buy. Brands and retailers can’t rely on the old stereotypes to reach and engage with men.