PowerPoint Presentation

Ride the Trends to Success

• Trends are born from the ideas conceived in the human mind. They are driven by the persistence and even obsession of those few humans whose ideas eventually serve all or most of us in new ways, enriching our lives, and even extending them.
• Trends are often rendered as some form of technology, which has been the eternal partner of humans and even our pre-human ancestors. The magic of all technologies, even those of today, is how rapidly humans accept and adopt them.
• This month’s Special Report from Media Group Online will share some of the forecasts and predictions for 2023 (and beyond) that are likely to have the greatest impact on retail and media and the most educational and revenue-generating value for media reps.

PowerPoint Presentation

Health and Wellness Are Now Inseparable

• Once upon a time, there was “health,” well understood by most Americans. “Wellness,” however, was a somewhat vague term not fully understood and seemed to be limited to health spas and retreats and various New Age philosophies and questionable treatments.
• The pandemic has changed that relationship, elevating wellness on par with health and creating an equal partnership in the minds of millions more Americans and people across the globe. Make no mistake, health & wellness is a global trend, almost a phenomenon.
• This month’s Special Report from Media Group Online explores this new partnership and its effect not only on consumers and how they spend their money for “health & wellness,” but also the advertising opportunities it is creating for businesses and media.

PowerPoint Presentation

Audio Advances Beyond Radio

• Radio is facing the challenges of streaming services, new sources of digital audio content and podcasting. Radio’s business challenges are more complex, including heated debates about deregulation and traditional infighting among broadcast companies and local stations.
• As Facebook and others actively develop the “metaverse,” the audio medium will expand even further. Radio must present a united front to be fully integrated into any future metaverse while maintaining its unique position for listeners and advertisers.